Using Instagram stories is an excellent method for maintaining an active presence, engaging effectively with your audience, and ensuring your visibility on Instagram. Since its introduction, Instagram users have demonstrated significant interest in this feature.
Instagram stories offer a multitude of possibilities for implementation, such as obtaining valuable feedback, informing your audience about events, encouraging reactions to essential matters, conducting polls, sharing daily moments, and more.
Over time, Instagram has introduced various features within stories, including the Ask Me a Question and Count Down features, among others, which can help capture your audience’s attention.
The success of your story relies on factors like timing, content quality, and the value it provides. If you manage a brand page, dedicating extra effort to promoting your stories is crucial. In this article, I will present some Instagram story concepts that can elicit a positive response right from the start.
Best Instagram Story Ideas & Trends in 2024
Attractive Background
To get excellent visual appeal out of your Instagram story, you need to make sure that the background image looks attractive. You can download a few backgrounds from the Internet in full HD vertical resolution.
You can even create a few with apps like Pixellab, Canva, or Designer in gradient or minimalist style. You can also download some corporate Instagram story background designs from Freepik in vector format. You can edit these vector files easily in Illustrator or other vector design software.
Use of GIFs
Instagram lets you use GIFs in stories. GIFs make the story more actionable and interesting. You can find the relevant GIFs for your content by searching for them. You can use GIFs to follow me, DM me, swipe up, and more. However, GIFs in stories have the drawback that the overall story content sometimes and most often becomes a bit blurry, and it loses pixels and quality.
Using Polls
Using the polls feature to draw the user’s attention and response is a great Instagram story idea. It enhances engagement and ensures taps. As a result, your stories are likely to reach a reasonably good number of followers every time you share a new Instagram story via your page & profile.
Using polls also provides you with helpful data like your followers’ interest, licks, responses, and a lot more. This is what helps you modify and decide your future photo and video content.
Sharing own content
Sharing your own existing or already posted photo or video is a great way to increase its viewability and ensure it gets the response required.
Not only this, but sharing the posted content on the story helps you get feedback when using the poll feature.
Share the story separately with contacts.
When you complete making the story, Instagram allows you to share it with your friends immediately via messages. You can make use of this feature to enhance the engagement for your stories. Story engagements automatically increase content engagements.
Asking questions
Instagram lets you ask questions from the followers viewing your story. You can make use of this feature to get in touch with your viewers. If you have a food page, you can ask viewers about their favorite dishes, if you have a travel page, can ask viewers about their favorite places, and so on. Asking questions randomly and frequently from your viewers builds up a great relationship with your followers and helps you grow in the future.
Sharing Quotes
Everyone likes good quotes. Sharing nice, humorous quotes relevant to your niche helps you increase your brand reputation. You can use festive seasons, trends, and other factors to share funny quotes with your viewers and thus fabricate brand value via social media.
Sharing behind-the-scenes
It is a great story Idea to share the behind-the-scenes stories. There is no restriction that you need to be a video content creator to share behind the scenes. Everyone can share it. If you are a designer, you can share a quick video of your designs. Are you a gamer? You can share your setup and so on. People love to see behind the scenes, so it is a great way to build meaningful relationships with your followers.
Video Ads
Video ads are great ways to showcase your brand’s mission and objectives. They can dramatically bring you new clients, let you reach a newer audience, and bring about the results that you need. Video Ads can put a visual perspective on the audience.
Use Emojis
Using emojis is one of the great Instagram story ideas to add an emotional touch to your story. If you use emojis frequently, you let your audience connect with you quickly.
Avoid Being Formal
Many big brands make the mistake of being too formal, losing the emotional touch. To attain user attention, it is necessary to build an informal connection with your followers and clients.
You can use quotes, polls, emojis, and many other things to create an informal and friendly atmosphere so that users can easily connect with your vision.
Providing Value
If you provide value to your audience with the content you share, then you are in the game, my buddy. However, if you do not provide value, you can lose loyal followers, too.
To reach more followers, you must spread the word. Additionally, you can share Giveaways, Provide Knowledge and information, Provide quality, and more.
Over to You
In conclusion, using these Instagram story ideas can help increase engagement with your followers and attract new followers to your account. Whether you’re sharing behind-the-scenes glimpses, promoting a new product, or simply showcasing your day-to-day life, utilizing a variety of story formats and interactive features can keep your audience interested and coming back for more. So go ahead and get creative with your Instagram stories – the possibilities are endless!